Amy Ferguson is a proven creative leader, problem solver and chronic exaggerator who is driven by simple ideas that break through culture. She recently joined Special US as Chief Creative Officer and Partner, charged with helping to lead and grow the recently opened New York office. Prior to that she was the Chief Creative Officer of TBWA\Chiat\Day New York where she inspired the agency to unlock bold, creative work that was the perfect balance of innovative and classic storytelling. While there she led globally award-winning work for brands like Hilton, LG, Nissan, Columbia Journalism Review, and more

She has been behind iconic creative work that breaks industry conventions and delivers exceptional business results. Notably, she was at the creative helm for globally award-winning work including adidas' "Billie Jean King Your Shoes,” MTN DEW "Major Millions" and the launch of Hilton’s first ever global platform “For the stay” which gave way to the internet-melting 10-minute TikTok “The Ad You Stay In.” 

She’s been named to Ad Age’s "Creatives You Should Watch" list, Adweek’s Creative 100 list, Clios Creators list, honored as one of Business Insider’s Most Creative Women in Advertising, recognized as a Campaign US 40 Over 40. She has served as a jury member for the One Show, the Clios, AICP, D&AD and many more, and in 2024 she served as Jury President for the Cannes Lions Social and Influencer jury.

Amy lives in Crown Heights, Brooklyn, in a 100-year-old brownstone with her husband, three sons and dog, Bruce.

... Also, she hates writing bios.