JETBLUE | FLYBABIES

Flying with a crying baby is hard on everyone, especially the parent. In honor of Mother's Day we decided to make crying babies a good thing. On a select flight from JFK to Long Beach, we ran a special promotion. Every time a baby cried, everyone on board received 25% off there next Jetblue flight resulting in a free flight for every passenger. We took a universal tension point of flying and turned it into a positive thing. Flybabies went viral and commandeered the conversation around Mother's Day.

PRESS

CASE STUDY

ONLINE FILM

AWARDS

AICP
Winner - Cause
Winner - Next Experiential/Live Events/Broadcast

Cannes Lions
Bronze - PR - Events and Stunts, Bronze Lion
Shortlist - Outdoor: Live Advertising and Events
Shortlist - PR: Travel, Transport and Leisure
Shortlist - Promo & Activation: Travel, Transport and Leisure
Shortlist - Promo & Activation: Guerilla Marketing & Stunts
Shortlist - Promo & Activation: Competitions & Promotional Games
Shortlist - Media: Use of Stunts
Shortlist - Film: Travel, Transport and Leisure

Clios
Bronze - Public Relations: Special Event
Shortlist - Public Relations: Corporate Identity
Shortlist - Events/Experiential: Guerilla

Effies
Silver - Influencers
Silver - Small Budget
Finalist - Transportation
Finalist - Seasonal Marketing

LIA Awards
Silver - TV, Cinema, Online film: Corporate Image
Bronze- TV, Cinema, Online film: Travel

The One Show
Silver - Public Relations: Reputation Management
Bronze - Direct Marketing: Live Events
Merit - Direct Marketing: Social Media & Viral Marketing
Merit - Public Relations: Brand Voice