MTN DEW x NBA | JOEL EMBIID DESERVES BETTER REACTIONS GIF COLLECTION

The NBA is the most tweeted about sports league but fans use the same tired, old, gifs to react to plays and Joel Embiid, one of the NBA’s most socially savvy players, was sick of it. As an Official Sponsor of the NBA, MTN DEW created The Joel Embiid Deserves Better Reactions Gif Collection so that Joel’s amazing highlights can finally get the gif reactions they deserve.

CASE STUDY

JOEL EMBIID IS NOT HAPPY

THE JOEL EMBIID DESERVES BETTER REACTIONS GIF COLLECTION

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Art Direction Craft in Online/Mobile
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