MTN DEW ZERO | AS GOOD AS THE ORIGINAL, MAYBE EVEN BETTER?
We were asked to launch Mtn Dew Zero Sugar on the world’s biggest stage; The Super Bowl. Strategically we landed on a simple truth: Mtn Dew Zero Sugar is as good as the original, maybe even better? Creatively, we brought this to life by taking another original, ‘The Shining,’ and remaking it maybe even better. The spot ran during the Super Bowl and garnered over 11 billion total media impressions.
”Watch Bryan Cranston and Tracee Ellis Ross Masterfully Recreate The Shining in New Super Bowl Ad” -People
”Bryan Cranston Does His Best Jack Nicholson Impression in Mountain Dew’s Super Bowl Ad” -AdWeek
PRESS
AdAge | Today | Rolling Stone | NY Post | NY Daily News | The Drum
BEST SUPER BOWL COMMERCIALS
Fast Company | Time | AdWeek | Campaign | Variety | AdAge | CBS Sports
HERRRRE’S MTN DEW ZERO
TWINS
AWARDS
One Show
Film: Television & VOD : Long Form Single
Merit
ADC
Television/Film/Online Video | Television Single
Shortlist
GREMLINS
As the campaign continued we took on an other beloved and iconic original, 1980’s comedy horror film The Gremlins. We brought back original stars Zach Galligan and Howie Mandel (the voice of Gizmo) but we imagined what life would be like for them now.
”MTN DEW Brings Back Gizmo in Ad Revival of ‘80s Classic ‘Gremins” -AdAge
PRESS
Entertainment Weekly | People | SyFy | AdAge
We didn’t stop at just the film though, we also released a limited edition Gizmo X Dew MTN Zero collectible doll which we launched on the NTWRK app and it sold out instantly.
