HILTON | IT MATTERS WHERE YOU STAY
Coming out of the pandemic, Hilton came to use with the desire to truly disrupt the travel category and they enlisted our help in developing their first ever brand platform. The category had become entirely obsessed with the destination so we saw an opportunity for Hilton to stand for something much more own able to them, The Stay because actually The Stay is the thing that can make or break your any trip. From that truth we created “Hilton. For the Stay.” and we launched the platform with a bold campaign that put the hotel back into the story. We developed a humorous new tone for the brand that empowered us to explore the real side of travel, get a bit pointy with our competitors and have some fun with Paris Hilton in her first work ever with the brand. The campaign was hugely successful for the brand and helped reinvigorate their mission.
AdAge Best Rebrand of the Year 2022
”Paris Hilton Makes a Major Cameo in Hilton Hotels' Biggest Marketing Push in Years” -AdWeek
CASE STUDY
We launched the campaign with a collection of films that touched on different travel pitfalls and tensions and positioned a Hilton stay as the most important part of any trip.
We created an attention grabbing out of home and social campaign that pointed out why where you stay is so important.
